Air Freight Delays Liability and Risk Mitigation Guide

Air Freight Delays Liability and Risk Mitigation Guide

Responsibility for delays in air freight lines is complex and requires detailed analysis. Force majeure, operational errors, customs declaration issues, and capacity shortages each implicate different parties. Businesses should choose reliable logistics partners, consult professional advisors, and clearly define contract terms to mitigate delay risks and ensure smooth cross-border logistics. Identifying the root cause of the delay is crucial for determining liability and implementing preventative measures. This proactive approach minimizes disruptions and protects businesses from financial losses associated with delayed shipments.

11/03/2025 Logistics
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Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.